Free product research tool
Digital Product
Idea Validator
Check the Idea Before You Build It.
Excited about a product idea, but unsure whether it solves a real problem? Gather the evidence, examine the gaps, and choose a small next test before putting more time into building it.
Free for WAHMN members · Online tool + Excel companion
Your work saves on this device and in this browser only. It won’t appear on your phone or another computer. Use Download or Print to keep a copy.
Define the
Audience and Need
Review Eight
Evidence Areas
Keep Sources
and Dates
Choose a Small
Next Test
Excel Companion
Included
What This Tool Helps You Do
An appealing idea is a starting point, not proof of demand. This tool helps you look at real customer problems, existing alternatives, your ability to deliver, and the questions still unanswered. Keep your evidence and doubts together before deciding whether to test, revise, or stop.
- Separate what you know from what you assume
- Look at existing behavior and alternatives
- Record weak evidence and important risks
- Choose what you need to learn next
Ask better questions.
Test thoughtfully.
What’s Included
A structured research worksheet, not an automatic market-fit score.
A clear idea brief
Name the audience, the problem, and the product or format you are considering.
Eight evidence review areas
Explore the problem, alternatives, useful differences, audience access, delivery, economics, and risks.
Sources and next-test notes
Record where each piece of evidence came from, when you checked it, its strength, and what to test next.
A decision and working copy
Choose your next move and review date. Use the included Excel workbook, or save and print the online worksheet.
Perfect For You If…
For creators who have a digital product idea and want to investigate it before committing to the full build.
How You’ll Use It
Begin with one idea and work from evidence rather than enthusiasm alone.
- 1
Define the idea
Describe who it is for, the problem it addresses, and the proposed format.
- 2
Gather real evidence
Record sources, dates, strengths, gaps, and any issue that could rule it out.
- 3
Choose a next move
Decide whether to gather more evidence, run a small test, revise, or stop.
- 4
Set the test and review
Write down the next test, a review date, and what would make you change direction.
Why It Matters
Seeing the evidence beside the idea can help you notice gaps before building a large product. The worksheet organizes your research; it does not verify market demand or predict sales. Your next test should add information, not just reassurance.
Useful learning.
Is there a validation score?
No. The tool deliberately avoids a total market-fit score. Evidence quality and serious risks matter more than a reassuring number.
Does it research the market for me?
No. You gather and check the evidence. The tool gives your research a structure and a place to record it.
Is it free, and can I save my work?
Yes. It is free for WAHMN members. Online entries save locally in your browser; the Excel workbook is a separate copy.
Give Your Idea a Thoughtful First Test
Bring the evidence, questions, and next decision together before you build.
Free for WAHMN members · Online tool + Excel companion
Useful discoveries.