The short answer

Make a one- or two-page version that helps a busy brand or journalist decide whether you are relevant, credible, and easy to work with. Include a clear description, audience evidence, real results, services or collaboration options, selected examples, and contact details. Keep deeper proof in linked pages or an appendix.

Build it for the decision on the other side

The first screen should answer:

• Who are you and what do you cover?
• Who do you reach or serve?
• Why is that audience relevant here?
• What can you contribute?
• How can someone contact you?

For a creator, include audience location, age range when legitimately available, main topics, reach or views over a stated period, engagement measured consistently, email-list size if relevant, and one or two campaign results. For a small business seeking press, emphasize founder expertise, story angles, available data, customer impact, location, and usable photos.

The IAB's Creator Economy Definitions and Taxonomy exists partly because terms such as reach, impressions, engagement, usage rights, and exclusivity need consistent meaning. Label your metric, platform, and date range so a number isn't floating without context.

Include proof without making a scrapbook

A useful kit might contain:

1. Name, photo or logo, one-sentence positioning, and contact information.
2. Audience or customer snapshot with source and date.
3. Top channels and a few decision-useful metrics.
4. Collaboration formats or areas of expertise.
5. Two short case examples with the goal, work, and result.
6. Links to recent work, press, testimonials, or a photo folder.
7. A note that pricing, usage, exclusivity, timing, and deliverables are confirmed in the proposal or agreement.

Remove vanity numbers that don't help the buyer. “One million lifetime impressions” is less useful than “42 percent of newsletter subscribers are U.S. parents of children under five,” if that statistic is collected lawfully and genuinely fits the brand.

Make two versions if you serve two audiences

A sponsorship buyer and a journalist need different proof. The buyer may care about audience fit, deliverables, results, usage, and rates. A journalist may care about expertise, timeliness, quotable data, availability, and image permissions.

Export a readable PDF with clickable links, give it a clear filename, and check it on a phone. Keep the source document so quarterly updates take minutes. Never claim a current number without adding the reporting period.

Sources and further reading

• IAB: Creator Economy Definitions and Taxonomy

A free next step

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Related Questions

• When is a press release worth sending, and do I need paid distribution?
• What do embargoes and exclusives mean when pitching the media?
• Do I need a large following to get sponsorships, or do brands care more about audience fit?
• How do I find the right brands and pitch them for sponsorships?

Related WAHMN resource

If you want a complete system for planning, creating, distributing, and measuring useful content, this course carries the process further. See Content Marketing Business.